SWISS FILMS

since 2017

Identity for the national film agency SWISS FILMS that supports and promotes Swiss filmmaking. Instead of using film images, the main means of communication are based on quotes from movie scripts, combined with keyvisuals.  

Apart from the quotes, all text is set in Heidi Maria, a custom typeface designed by Phil Baber. Every year the keyvisual campaign is shot by another photographer. The moving visuals capture the feel of the cities where the festivals take place, without having been photographed on site. In 2021 the campaign was photographed by Solène Gün …

in 2020 by Sophie Brasey …

in 2019 by Stéphanie Gygax …

in 2018 by Douglas Mandry …

and in 2017 by Matthieu Lavanchy.

SWISS FILMS is present at numerous festivals worldwide, for which various communication tools are produced, ranging from ads, booklets and social media visuals to the exhibition design of festival market stands.