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ZHdK Propaedeutikum

Set of flyers to promote the foundation year at the University of the Arts ZHdK. Many participants start life at art school with preconceptions about what is beautiful and desirable. Taking this notion as a starting point, we created a set of designs in which the same elements are arranged in two different ways: one reads ‘Genau so!’ (‘Exactly this way!’), and on the other the letters turn into shapes, subverting the original statement.

Commissioned by Zurich University of the Arts. 

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